Summary |
The contents of the book includes-
1. Strategic management decisions for total quality and global competition
2. The environment and the strategic plan
3. International strategic decisions
4. Business ethics and corporate social
5. Corporate strategy
6. Business-level strategy: competitive strategy
7. Business-level strategy: total quality and customer value strategy
8. Functional strategy
9. Strategy implementation: structure and teams
10. Strategy implementation: culture and behavior
11. Evaluation, control, and process improvement
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