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The contents of the book includes-
Chapter 1 – Competitive strategy: The core concepts
Part I – Principles of competitive advantage
Chapter 2 – The value chain and competitive advantage
Chapter 3 – Cost advantage
Chapter 4 – Differentiation
Chapter 5 – Technology and competitive advantage
Chapter 6 – Competitor selection
Part II – Competitive scope within an industry
Chapter 7 – Industry segmentation and competitive advantage
Chapter 8 – Substitution
Part III – Corporate strategy and competitive advantage
Chapter 9 – Interrelationships among business units
Chapter 10 – Horizontal strategy
Chapter 11 – Achieving interrelationships
Chapter 12 – Complementary products and competitive advantage
Part IV – Implications for offensive and defensive competitive strategy
Chapter 13 – Industry scenarios and competitive strategy under uncertainty
Chapter 14 – Defensive strategy
Chapter 15 – Attacking an industry leader
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