Summary |
Customer care is a key concept in banking in 21st century. No doubt, banks are striving hard to push the customer relationship for their growth. ICICI and SBI are no exception to this. In this book the authors analyse customer relations in relation to SBI and ICICI bank. As such the main focus of the study is consumer, consumer oriented services offered by SBI and ICICI Bank, customer satisfaction and their valued opinion for good consumer relationship. The data here taken are only of a cross section of customers – not the whole of the banks’ clients. Obviously, the observations are limited and reflected for organizational development for better customer focused products for both the banks.
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