ABOUT THE BOOK
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    Accession Number

  B4697

    Title

  Marketing Insurance Products And Services - 945

    Author

  Cii

    Publisher

  Chartered Insurance Institute

    ISBN

  978 0 85713 089 1

     Summary

The contents of the book includes below: 1. Role of marketing 2. Creating a marketing strategy 3. Understanding customers 4. Product development and positioning 5. Information gathering and use 6. Branding 7. Communication 8. Distribution and service