ABOUT THE BOOK

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    Accession Number

 B125

    Title

 Bank Marketing

    Author

 Mishra, Bidhu Bhusan/ Mishra, Prakash Chandra

    Publisher

 Discovvery Publishing House Pvt Ltd

    ISBN

 978-81-8356-347-5

     Summary

Today, blanks can look back with satisfaction by having responded effectively the challenges put before them from time to time- whether of social control or of reforms. In future, the banks will have to adjust their system of functioning, venturing into new areas, improve efficiency levels by inclusion of trained and skilled manpower and restructure their organisations. Then only, they can face the challenges of the future more confidently and proactively. In the changing banking scenario of 21st century, the banks have to have a strong identify to provide world-class services. The banks are now have to be of world-class standard, committed to excellence in customers, shareholders and employees’ satisfaction, and to play a leading role in the expanding and diversifying financial sector.