Summary |
Frank Bettger’s life is a classic rags-to-riches tale. As a child Bettger earned money to feed his family by selling newspapers on street corners and he left school when he was only 14. His career as a professional baseball player was short-lived and he spent several years unsuccessfully trying to sell insurance. Yet despite his deprived background by the time he was 40 Frank Bettger was one of the most highly-paid salesman in America. His book How I Raised Myself from Failure to Success in Selling reveals the secrets of his phenomenal transformation. In this inspiring new interpretation Karen McCreadie demonstrates why Bettger’s ideas are still just as relevant today as they were in 1947.
McCreadie explains why selling is still ultimately about people rather than business. This lucid, concise and jargon-free book shows you how you can adopt Bettger’s original techniques and become a real sales ace.
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