Summary |
The purpose of higher education is not only to impart knowledge but also to inculcate values and develop skills among learners. Realizing this objective in mind, many universities have recently restructured its commerce and management curricula by incorporating therein many new components and framing the syllabi accordingly affecting the cognitive, affective and psychomot or domains of learners of higher learning institutions. One such component is financial services comprising of commercial banks, financial institutions, regulatory bodies any banking innovations. Banking and financial services form the core of the economic system of a country. Financial services means “mobilizing and allocating of savings”. It includes all activities involved in the transformation of saving into investment. Banking sector is an integral part of the financial system of a modern industrial economy. The role of commercial banks is particularly important in developing countries like India. Through mobilization of resources and their better allocation, commercial banks play an important role in the development process by using various marketing strategies.
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