ABOUT THE BOOK

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    Accession Number

 B6149

    Title

 Gitam Journal Of Management

    Author

 College of Management Studies

    Publisher

 College of Management Studies

    ISBN

 

     Summary

The contents of the book includes - 1. Relationship Quality Antecedents: The Malaysian Banking Sector Perspective 2. Sticking to what you Do Best: Path Dependencies in Product and Brand Management 3. Two-Dimentional Needs Theory of Motivation: Revisiting Maslow’s Hierarchy of Needs Theory in the Banking Institutions of Nepal 4. Coping Strategy across Organizational Functions: An Empirical Study 5. Diagnosis of Corporate Health: A Comparison between Cash-flow and Ration-based Model 6. Characteristics and Goals of Family Business in India Retail Sector 7. Electronic Business and the Strategic Responses of Indian Corporate 8. WTO: From Uruguay Round to Hong Kong Round 9. Management of Non-Performing Assets in Scheduled Commercial Banks