The contents of the book includes -
1. Relationship Quality Antecedents: The Malaysian Banking Sector Perspective
2. Sticking to what you Do Best: Path Dependencies in Product and Brand Management
3. Two-Dimentional Needs Theory of Motivation: Revisiting Maslow’s Hierarchy of Needs Theory in the Banking Institutions of Nepal
4. Coping Strategy across Organizational Functions: An Empirical Study
5. Diagnosis of Corporate Health: A Comparison between Cash-flow and Ration-based Model
6. Characteristics and Goals of Family Business in India Retail Sector
7. Electronic Business and the Strategic Responses of Indian Corporate
8. WTO: From Uruguay Round to Hong Kong Round
9. Management of Non-Performing Assets in Scheduled Commercial Banks
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