ABOUT THE BOOK

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    Accession Number

 B6141

    Title

 Never Give Up: How I Turned My Biggest Challenges Into Success

    Author

 Trump, Donald J

    Publisher

 John Wiley & Sons Inc

    ISBN

 978-0-470-19084-5

     Summary

In Never Give Up, the world’s most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights- and how he turned those setbacks into new successes. Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds. • Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on: • Fighting back from defeats and setbacks • Turning big problems into even bigger opportunities • Turning enemies and rivals into friends and allies • Using temporary failures to motivate yourself- and make you tougher