Summary |
The definitive guide to Google adwords covers everything related to adwords in detail; account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. You will learn how to take full advantage of all of the marketing options available through adwards including;
• Geo-targeting, distribution, and placement of ads
• Advanced account management and budget strategies
• Keywords, metrics, and ROI management
• Tools such as Keywords Editor, Website Optimizer, Conversion Optimizer, and Google Analytics
• Mobile marketing implementations and strategies
Best of all, the definitive Guide to Google adwords helps you get it right the first time since it fully explains, in clear language, how the different features work to your advantage. No longer do you run the risk of wasting your time and sanity through trial and error. Instead, this trusty guide gives you the inside scoop and allows you to focus your energy on perfecting your message and reaching your market.
Turn to the definitive guide to Google adwords and find the knowledge and skills you need to increase your visibility as well as dramatically improve your potential for increased revenue.
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