Summary |
The aim of this book was and is, therefore, to fill this gap in a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. There can be but few readers whose job description constitutes a knowledge of strategic management alone – and theirs must be a rather academic career at that. The majority will become (or already are) practitioners of strategy, who will need to structure and evaluate strategic situations – it is for these practitioners in particular that this book is intended.
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