Summary |
The book is divided into four main sections. In the first section, the author presents an understanding of the overall Indian Industry vis-à-vis other markets. Additionally, the rapid changes in the regulatory environment and the consequent economic impact on the industry are discussed. In the second and third sections, Miss Dewan systematically elaborates on the life and health insurance industry in light of classical elements of marketing – the 4Ps and her empirical findings. The book ends with an outlook and prescriptive approach summarizing the best practices for the two industries.
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