Summary |
In recent years, Financial Service, Sector enjoys more focus of attention from various quarters. The Financial Sector Reforms initiated during 1991 made this sector a competitive one and a nucleus of attention. As a sequel to this, this sector becomes highly sensitive, vibrant and dynamic. Customers received considerable importance and acceptance from the organizations. The Customers are not only regarded as service beneficiaries but also the designers of service. Product and service innovations became a routine event for these service providers in their mission to retain and please customers. In this background, an enquiry in to the innovations in the product and service lines of Financial Sector is of much importance. The present book is a humble attempt in this direction. It is of immense use to those who have regard this sector with a sense of pride.
The book comprises seventeen research papers authored by eminent academicians in the related discipline. It is hoped that the work will be highly useful to policy makers, academicians, researchers and all other interested in the Financial Services Sector.
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