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This book is an attempt to get the factors which affect the perception of investors towards mutual funds. The analysis has given her fruitful results and she has also suggested various models for mutual fund companies to attract different kind of investors. The study has given useful information relating to the investors perception so that the planners and policy makers may review the regulatory framework of mutual fund in India.
This book covers different factors which directly or indirectly affect the perception of investors towards mutual funds. The main purpose of this book is to find out various factors that affect the buying behavior of investors and create a model which can predict the behaviour if the set of investors vary.
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