Summary |
This book is about strategy-about a company’s strategy for shaping its future. In many ways, strategy has been discredited over the past several years. Consulting companies that once focused on strategy are now turning to operational issues. Strategic planning departments are being disbanded. The view that “strategy is the easy part, and implementation is the hard part” goes unchallenged in many quarters. Most strategic planning is strategic in name only, ritualistic and formulaic, seldom deeply creative. No wonder strategy has lost much of its credibility. But make no mistake-strategy is hard work. Creating a compelling view of tomorrow’s opportunities and moving preemptively to secure the future are tasks for neither dilettantes nor the merely intellectually curious. Those who want to put the ideas in this book to work in their own companies will find that they have embarked on a task as intellectually and emotionally demanding as any they have undertaken in their professional lives. They will also find the challenge immensely rewarding: Nothing is more liberating than becoming the author of one’s own destiny.
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