ABOUT THE BOOK

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    Accession Number

 B4907

    Title

 Research Methodology: Step By Step Guide For Beginners

    Author

 Kumar, Ranjit

    Publisher

 Pearson

    ISBN

 978-81-317-0496-7

     Summary

This practical step-by-step approach provides students with a strong framework of methods and procedures used in both quantitative and qualitative research covering the different concepts through the use of simple examples and providing theoretical knowledge in a simple to complex progression. Features • Eight step model provides students with a strong content framework and this practical step-by-step method gives clear guidance as to what is in each section • Clear and concise writing style provides guidance through each section to simplify understanding of this normally complex area • Combines both qualitative and quantitative research ensuring that a student is exposed to both research types at the same time • End of Chapter Summary highlights the main themes discussed within each chapter