Summary |
The subject of management research methodology is enthralling and complex. A student or practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book presents a balanced treatment of all these aspects and blends problem solving techniques, creative aspects, mathematical modeling and qualitative approaches in order to present the subject of management research methodology in a lucid way.
This book caters to the requirements of students studying management research, the social sciences, industrial management, commerce, or those pursuing an MBA. It also serves as a handy reference for executives and managers who need to carry out systematic research in production/operations, finance, marketing, and human resource management.
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