Summary |
The book is designed for MBA/PGDM students and scholars of M.Phil and Ph.D course. It covers all the constituents of Research Methodology with special emphasis on case studies. The book is intriguing with examples, problem solving and in-depth explanation. All the fundamentals are strengthened by numerical examples. The book has a smooth trail starting from-setting up of research topic and flowing towards final documentation of the thesis.
The book contains introductory explanations of several quantitative and qualitative methods. It takes a well-organized guide for researcher whose methodological background is not extensive.
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