ABOUT THE BOOK

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    Accession Number

 B4838

    Title

 International Business

    Author

 Aswathappa, K

    Publisher

 Tata Mcgraw Hill

    ISBN

 978-0-07-070087-1

     Summary

The fourth edition of International Business is perhaps coming out at an inappropriate time. Thanks to the global economic meltdown, countries-particularly the developed ones-are becoming protectionists. A few minutes of reflection from the above mindset convinces us that doubts about the future of globalization are ill founded. The globalisation juggernaut should move forward. Only two countries-India and the UK-have realised the forward movement of the juggernaut. They stand out from the rest of the world as beacons of free trade. The fourth edition of International Business is richer because of several additions.