ABOUT THE BOOK

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    Accession Number

 B4568

    Title

 Insurance Sector And Marketing

    Author

 Singh, Mohan

    Publisher

 Omega Publications

    ISBN

 978-81-8455-329-1

     Summary

Most of the big insurance companies prefer branded agents because the bigger ones have better resource and better employees that the smaller ones. It is important to choose a suitable Insurance Agency Marketing because more than anything else the insurance products would be sold on the basis of its presentation. Any customer today give special emphasis on proper information. Most of the Insurance customers or the potential insurance holders are well informed today and that is why Insurance Agency Marketing should depend mainly on the media that provide information Contents • Insurance Policies and Marketing • Nationalisation of Insurance in India • Investment of Fund Outside India • Licensing of Insurance Agents • Insurance Quotes and Estimates • Solvency Margin and Advance Payment • The Insurance Act, 1938 • Extracts of Insurance Policy News.