Summary |
We are in the ‘Innovation Era’. In the fast changing and fiercely competitive markets, today’s unique product is tomorrow’s undifferentiated commodity - Therefore, achieving sustainable competitive advantages becomes one of the most challenging tasks for any organization.
To be really successful, the organizations must develop advantages in their products, which are unique, difficult to imitate & superior to the competition. The book will unshackle the human spirit of creativity, innovation, enterprise and adventure for breakthrough business results.
The book presents important information and insights based on research carried out on Fortune 500 companies and world’s wealthiest people – who made it to the top with the following five thinkings:
• Different Thinking
• Creative Thinking
• Innovative Thinking
• Integrative Thinking
• Futuristic Thinking
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