ABOUT THE BOOK
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    Accession Number

  B4492

    Title

  Brekthrough : 7 Step System For Developing Unexpected And Profitable Ideas

    Author

  Kurnit, Paul/ Steve, Lance

    Publisher

  American Management Association

    ISBN

  

     Summary

Written by marketing experts Paul Kurnit and Steve Lance- who’ve been on the ground floor of some of today’s most astounding big-idea successes- Breakthrough! reveals that there are actually systematic initiatives you and your company can implement to create, nature, and develop unique and powerful ideas. These are the kinds of ideas that drive profitable new processes, products, and services that capture the public’s imagination and dramatically grow businesses.