Summary |
Internet marketing also referred to as e-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems, Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. This book provides deep insight into various dimensions of issues relating to the subject.
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