Summary |
Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe’s oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past 50 years. Readers may wonder, “Why European companies?” Yet Europe is the ideal place to seek the key to long-term success: half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world.
Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world’s greatest institutions.
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