The contents of the book includes –
1. The Two Keys to Breakthrough Results
2. First Law: Costs and Prices always Decline
3. Second Law: Competitive Position Determines Your Options
4. Third Law: Customers and Profit Pools Don’t Stand Still
5. Fourth Law: Simplicity Gets Results
6. Where You’re Starting From: Diagnosing Your Point of Departure
7. Where You’re Going: Mapping Your Point of Arrival and Making a Plan
8. The Road to Results
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