ABOUT THE BOOK

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    Accession Number

 B4472

    Title

 30 Day Mba In International Business

    Author

 Barrow, Colin

    Publisher

 Kogan Page

    ISBN

 

     Summary

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. The 30 Days MBA in International Business draws on the 12 fundamental disciplines that form the basis of the modern MBA in International Business course, and explains the key tools and concepts you need to assess situations and make successful decisions. The 30 Days MBA in International Business puts MBA level skills and know-how within reach of all professional and students. With extensive coverage of the essential topics including the history and social effects of international trade, political systems and concepts of varying cultures as well as international marketing strategy, it will equip you with the knowledge and confidence to participate in strategic decisions alongside MBA graduates, and complete both at work and in business.