Summary |
The revised and updated Groundswell is a must-read for anyone who wants to take advantage of the opportunities of a newly emerging environment in which customers have a say in your business. Expanded with up-to –the minute statistics and new chapters on Twitter and the organizational challenges of embracing social technology, Groundswell will help you stay on top of new social technologies as they emerge, understand how customer participation can strengthen your business, and create a process for building this vital marketing channel into your future strategy.
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