Summary |
Corporate culture is a synthesis of management styles, values and communication styles; the way things are done in an organization. Though organizational structures, systems and policy channelize the workflow, it is corporate culture that conditions the actual behaviour of people.
In an era of globalization when business success requires knowledge of one’s own as well as foreign cultures, this book:
Comprehensively maps Indian management culture right up to the present when unprecedented change is confronting the corporate world;
Juxtaposes to Indian traditions against global practices to enable Indian and international managers to benchmark their respective practices;
Identifies areas of synergy and conflict between Indian and other management culture;
Provides foreign enterprises looking for business opportunities in India with a road map of Indian business culture.
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