Summary |
In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meeram Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always on world of the Web, and avoid embarrassing missteps. Real-Time Marketing and PR will also enable you to:
Develop a business culture that encourages speed over sloth.
Read buying signals as people interact with your online information
Crowdsource product development, naming, and even marketing materials such as online videos.
Engage reporters to shape stories as they are being written
Command premium prices by delivering products at speed
Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers.
|
