ABOUT THE BOOK

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    Accession Number

 B4345

    Title

 Profit From The Core: Return To Growth In Turbulent Times

    Author

 Zook, Chris/ Allen, James

    Publisher

 Harvard Business Press

    ISBN

 

     Summary

In this updated edition of Profit from the Care, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn-and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully.