Summary |
“The service sector is the fastest growing sector in all economies around the world. The significant nature of this sector is that change is not only rapid, but is also often discontinuous. Businesses which were the rage some time back have disappeared. New businesses, unknown till now, have become dominant. Services are integral parts of, and are influencing the management and growth of, other sectors of the economy. Naturally, the service business attracts the attention of academicians all the time. This book tries to incorporate the latest thoughts on the subject. No book on services will be up-to-date, for the simple reason that changes, and obsolescence, occur at a very rapid rate.
This book deals with the service sector in the Indian context. Service being a heavily person-oriented business and because individual attitudes and behaviours are influenced by the culture of the environment, the context is important. The context is also important, because markets consist of people.
This book draws heavily from a variety of services, to illustrate the concepts that are dealt with. These illustrations should enable the readers to relate to the contents of the book with much greater ease.
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