Summary |
The book you are holding describes a conceptually new business model and an associated set of techniques that American executives and managers will have to use to reinvent their companies for competition in a new world.
In this book authors demonstrate how existing corporations can reinvent themselves. America’s largest corporations-even the most successful and promising among them-must embrace and apply the principles of business reengineering, or they will be eclipsed by the greater success of those companies that do.
In this book authors offer a powerful argument for business reengineering as the single best hope for restoring the competitive vigor of American businesses. Authors explore the reasons for reengineering, describe its techniques, and alert readers to the issues they will encounter in a world in which the only successful companies will be those that have drastically changed-reengineered-their business processes.
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