ABOUT THE BOOK

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    Accession Number

 B4117

    Title

 Beyond The Hype: Rediscovering The Essence Of Management

    Author

 Nohria, Nitin/ Eccles, Robert G

    Publisher

 Tata McGraw Hill Publishing Co Ltd

    ISBN

 

     Summary

In Beyond the Hype, the authors, all from the Harvard Business School, look beyond the verbiage plaguing today’s manager to discover the timeless aspects of effective managerial practice. Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what mangers do: mobilize action in organizations. Rather than prescribed yet another managerial quick-fix, they offer a fresh way of thinking- an “action perspective” that highlights the judgment of the individual manager in confronting the constant challenges of organizational life.