Summary |
Crisis of Character is packed with real-life examples from a host of industry stalwarts ranging from Merck to Hewlett-Packard to Coca-Cola. Inherently fascinating as dramatic demonstrations of human character in times of stress, these examples also proffer indispensable guidance for anyone who may face a similar test. Firestein delves into case studies from the front lines of corporate struggles to illustrate how company strategy must shift to deal effectively with globalization (and the new environmental and human rights standards that come with it): Perrier of France and its reaction to revelations of benzene in its bottle water; Bausch & Lomb’s foot-dragging recall of a contaminated contact leans solution; Xerox CEO Anne Mulcahy’s successful reversal of the perception that her company had entered a death spiral; and many more. These corporate parables for a modern age emphasize the need for candor and transparency, and they offer concrete ways executives can prepare their enterprises today for the crises that could strike tomorrow.
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