Summary |
In Getting Bigger by Growing Smaller, Joel Shulman introduces a powerful new growth model for corporate America. He demonstrates why growth through acquisitions is often a recipe for failure-and why traditional approaches to “organic” growth inevitably run out of steam in large corporations. Next, he introduces the breakthrough concept of the Strategic Entrepreneurial Unit (SEU), a new model for building employee/entrepreneur-led startups within the corporation-entities that can make the most of new opportunities and deliver startup-level growth without external venture capital.
Above all, Shulman offers practical guidance for implementing SEUs-including guidance for attracting and retaining entrepreneurial employees, effectively compensating them without the lure of IPOs, and overcoming the obstacles presented by middle management.
|
