Summary |
In It’s Not Who You Know-It’s Who Knows You!, Avrin shows you how to seize every opportunity to showcase your brand, whether you do it on the Internet, television, radio, storefront, or street corner. While everyone seems to be preaching the gospel of networking, Avrin argues that what’s more important than who you know is who knows you. After all, you can’t know all your potential customers, but by raising the profile of your business and brand, they can certainly know you!
You’ll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike- as well your own charm and some creative techniques you haven’t thought of. He provides the tools to help you discover and promote the truly unique characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message.
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