ABOUT THE BOOK

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    Accession Number

 B4007

    Title

 One Strategy

    Author

 Sinofsky Steven/ Iansiti Marco

    Publisher

 John Wiley & Sons Ltd.

    ISBN

 978-0-470-56045-7

     Summary

This book challenges traditional views of strategy and operational execution-views that say strategy comes from a small group of select people or that an innovative strategy can only emerge from a distinct organizational spinoff. Aligning a complex organization around one strategy requires all members of a team to participate- learning, sharing, communicating, and contributing to the team’s success. One Strategy provides a unique combination of real-world experience managing a large-scale organization with academic research in strategy and innovation to describe what it takes to align an organization around one strategy, manage its execution, and reach for “strategic integrity.” One Strategy describes how to drive innovation by connecting the potential of strategic opportunities of the impact of operational execution.