ABOUT THE BOOK

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    Accession Number

 B4001

    Title

 Raising Eyebrows

    Author

 Lamagna Dal

    Publisher

 John Wiley & Sons Ltd.

    ISBN

 978-1-59184-276-7

     Summary

Raising Eyebrows reveals how LaMagna turned his failures into the seeds of his success, founding the beauty tool company Tweezerman and building it into both a premium brand and a socially responsible enterprise. If you’re tired of entrepreneurship stories that gloss over hardships or sugar-coat risks, LaMagna pulls no punches in depicting the long and difficult work of realizing his dreams. Over years and years of starting and running companies, LaMagna discovered how his early unsuccessful ventures equipped him to ultimately achieve triumphs. While reading Raising Eyebrows, you will learn from his mistakes so you can apply them to your enterprise. You’ll find practical wisdom on raising capital, marketing, selling and more, all woven into a rich portrayal of doing business in the radical 1960s and beyond. You’ll also learn how building and running a socially responsible company works in the real world, straight from an entrepreneur who has walked the walk. And you won’t want to miss the painfully funny story of how LaMagna first got the idea for Tweezerman!