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The contents of the book includes below:
Chapter 1 - The Least a marketer needs to know
Chapter 2- Flavors of video: From skateboarding cats to pro
Chapter 3- Viral video is dead
Chapter 4- Video’s role in the marketing funnel
Chapter 5- The Most visceral form of social media
Chapter 6- Inside YouTube
Chapter 7- Agencies searching for role
Chapter 8-Learning from online-video “stars”
Chapter 9- Marketing via Webstars
Chapter 10- Paid video advertising
Chapter 11- Measuring ROI and performance of online video
Chapter 12 -Video and Search engine optimization
Chapter 13- How to get popular on YouTube
Chapter 14- Can you make money from online video?
Chapter 15- Guerrilla video for entrepreneurs and cause-related marketing
Chapter 16- Learning from Obama girl by Ben Relles
Chapter 17- Insider information: Behind the curtain
Chapter 18- The Future of online video
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