ABOUT THE BOOK

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    Accession Number

 B3988

    Title

 Strategic Learning

    Author

 Pietersen Willie

    Publisher

 John Wiley & Sons Ltd.

    ISBN

 978-0-470-54069-5

     Summary

Willie Pietersen’s Strategic Learning process gives you a practical and proven method for turning key insights about your market, customers, and competitors into action. Since Pietersen first defined them in Reinventing Strategy, the concepts and tools of Strategic Learning have been battletested in the harshest economy in a generation, helping to reinvigorate a wide range of corporations and not-for-profit organizations. The strategic learning process also forms the basis for how strategy is taught to Columbia Business School’s Executive Education programs. Strategic Learning presents Pietersen’s unique “insight to action” model. Using this cycle of four linked steps-Learn, Focus, Align, and Execute-your organization will continuously learn from its environment and its own actions, adjust its strategies to fit the competitive landscape, and consistently outthink and outperform your competition. You’ll navigate through crises while building the organizational readiness to identify the next challenge, the resilience to withstand it, and the ability to profit from it.