Summary |
Fortify Your Sales Force is a hands-on resource for any organization that wants to increase profitability and thrive in today’s highly competitive marketplace. The book is filled with the real-life experiences from more than a dozen seasoned sales training professionals who have worked with a range of Fortune 500 companies that represent a wide variety of industries. These experts clearly define successful methods for leading and training an effective sales force in this era of limited resources and cut budgets. They offer the proven tools for any company that wants to increase the effectiveness of their sales force.
The book gives a behind- the-scenes look at training experiences from leading companies such as Motorola, Proctor and Gamble, Kraft, Ricoh, United Airlines, and RR Donnelly. Based on their real-life experiences the contributors reveal how to get internal support and funding of training initiatives, how to choose the right solution, the role leadership plays in successful training, and offer information on how to assess the competencies and need of the sales force.
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