Summary |
A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing business in the new global economy. Offering companies for more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Howlett-Packard, SAP, Microsoft, and Apple.
Offering a step-by—step overview of the innovation process-from targeting goals to shepherding new products and services to the marketplace- Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy.
The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world.
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