Summary |
The Conventional Wisdom about strategy may be leading your company astray. In The Essential Advantage, Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium-a tight match between their strategic direction and the capabilities that make them unique.
Achieving coherence requires a sharpness of focus that few companies have mastered. This book helps you identify your firm’s distinctive blend of strategic direction and differentiated capabilities that give you the “right to win” in your chosen markets.
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