Summary |
In Jumping the S-Curve, Paul Nunes and Tim Breene, leaders of Accenture’s High Performance Business Research, reveal how the best companies succeed by reinventing themselves time and time again. Drawing on nearly a decade of research in which they examined thousands of companies worldwide, the authors argue that most leader manage their companies to their visible S-curve- that of revenue growth-in which a business starts out slowly, grows, rapidly until it approaches market saturation, and then levels off. High performers, by contrast, actively manage to the peaking of three hidden-S-curves- competition, capabilities and talent-that reach the end of their lives well before the financial curve peaks. By jumping these curves early, while the core business continues to thrive, companies lay the foundation for lasting greatness.
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