Summary |
This book aims to be easily understood and acted on. It has been written for anyone tasked with improving sales or developing new market opportunities with a small or medium sized organisation. Above all, this provides quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward.
The Marketing Toolkit demystifies the marketing process and provides clear, actionable steps on more than fifty linked topics. If you want to know how marketing works and how it can help to strengthen or grow any business this book is definitely for you.
• The ten fundamentals of marketing
• Finding the stepping-stones to success
• Creating your business name, image and brand
• The secrets of selling and communication
• Making the best use of the (well) written word
• Marketing media-choosing the best options
• Tips, techniques and time-savers from more than 35 experts
• Dealing with specialist providers
• Making it happen-even on a small budget
• Finding- and keeping – profitable customers
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