ABOUT THE BOOK

In the Other Side of Innovation, Vijay Govindarajan and Chris Trimble revel how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two. The contents of the book includes below: Par I Build the Team Part II Run a Disciplined Experiment