Summary |
The book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experience, it analyses the strategic lessons for both those planning to enter and those already operating in emerging markets. It outlines the practical lessons of how, say, you make an acquisition work or deal with issues like corruption. It shows how important it is for those responsible for emerging-market operations to manage the expectations of head office and how important it is for those at head office to make the effort to understand the problems their regional managers face. It gives advice on how to deal with the crises that inevitably hit emerging markets from time to time. And it gives a detailed rundown on the outlook for different emerging markets.
For anyone involved in or contemplating involvement in emerging markets, this fully revised and updated second edition of emerging markets will be invaluable.
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