Summary |
New spending patterns reveal how massive cultural value shifts can be recognized in today’s consumer behavior and are remaking capitalism for the better.
In Spend Shift, John Gerzema, best-selling author and expert on consumerism , and Pulitzer Prize winning writer Michael D’Antonio travel across America to document a renewal of hope and enterprise in the post-recession economy. Guided by exclusive data from Young & Rubicam’s vast surveys of public attitudes, the authors find that hipsters in Brooklyn, entrepreneurs in Tampa, and veterans in Northern California are all returning to age-old values such as self-reliance, faith, and thrift to redefine the “good life.” These value shifts can be seen in consumers as mindless consumption becomes mindful. Through focused spending, consumers are influencing a myriad of companies and hoping to make the world a little better with each purchase
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