Summary |
Contemporary Strategic Management is an Australasian adaptation of Robert Grant’s successful text. With an emphasis on competitive advantage, this Australasian adaptation provides students with an up-to-date and comprehensive coverage of core topics.
Contemporary Strategic Management includes examples from Australia, New Zealand and the Asia-Pacific region, and has been written in a lively and engaging manner to promote student learning and understanding. Consideration is given to all types of organizations, including public sector organizations. The text also incorporates up-to-date detailed cases on organizations such as Cascade Brewery Company, Bunnings Warehouse, Airways Corporation of New Zealand Limited and Malaysian Airlines.
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