Summary |
This book is about strategy in practice. It draws on strategy theory and current thinking in the field of strategic management. However, this book is written with the practitioner of strategy in mind – the manager who faces strategic decision making in every day management practice. This is where strategy has the potential for making a difference in the business outcome of a firm. In my experience, both as management practitioner and consultant, this is where we often still find substantial gaps in the understanding of even very basic strategy concepts in firms. Managers typically have difficulty in knowing where to begin with strategy. of those who do succeed in getting started, many quickly get bogged down in the maze of strategic analysis. This book seeks to address those gaps in understanding strategy; it aims to provide the strategy practitioner with a balanced compendium consisting of essential theory and pragmatic, practitioner insight. The strategic thinking approach that forms the core theme of this book delineates the path through the strategy forest.
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